By: Alexandra Thurston In Part I of this series, we established how healthcare practices are not immune to the need to build a brand and establish their reputation, specifically with regards to an office and its location (i.e. the real estate). A patient’s office...
By: Alexandra Thurston How Your Office Establishes Your Brand Have you ever wondered how the most recognized brands in a culture become dominant? Books have been written on the topic and there aren’t enough words in a single article or blog post to cover all of...
By: Laura Ramsey The American Dental Association (ADA) states in the accreditation standards for predoctoral dental education programs that becoming a competent professional involves “reflection in daily practice for the benefit of the individuals and communities...
By: Mr. Brandon Bosch This article is part of the 2024 Rocky Mountain Dental Convention Speaker Series. In today's competitive dental landscape, combining online and office marketing strategies is essential for attracting and retaining patients while keeping your...
By: Jeff Feakes While moving through your career as a healthcare provider, there isn’t a single template for a financially healthy life. Let alone a fulfilling journey to retirement. It’s not an exact science. Life happens and there will always be twists and turns...
By: Adriana Zuniga Patients come in and out of our dental offices from many walks of life. They are diverse in many ways and carry a large set of life experiences. Unfortunately, some of those patients come in with a history of negative life experiences also known...
By: Steven Karsh How did your portfolio hold up in 2022? If you owned only stocks and bonds, it was a brutal year and historically bad for a 60/40 portfolio. The Bloomberg Aggregate Bond Index was down 13%, more than four times the previous worst return since...
This editorial is part of a special series on Women in Dentistry for Women's History Month. By: Dr. Terri Tillis and Ms. Lisa Hinz It can be elusive. Yet, you know it when you see it. And, you know the feeling when you experience it. When it is present in an...
By: Mr. Kevin Henry I recently was in St. Petersburg, Fla., for a dental meeting, and, while there, I took part in a bicycle tour that took us by Tropicana Field, the home of the Tampa Bay Rays. As we pedaled past, I had a flashback to being there for a baseball...
By: Mr. Gary Salman The dental community continues to see triple extortion methods deployed by many hacking groups. These occur when hacking groups steal all the data from a victim, publish the data on the Dark Web and contact the practice’s employees and patients...